In the 2014 World Cup, we devised a bold campaign strategy for client Light, Rio de Janeiro's electricity concessionaire. With interactive ads and a viral video, we ignited national team morale and captured fans' attention. Our budget-friendly approach achieved remarkable brand visibility in a fiercely competitive sports advertising landscape.
Hands on:
• Creative Direction
• Art Direction & Design
• Copywriting
• Creative Strategy
• Concept Development
• Proposal Initiative
• Presentation to the client
• Project Management
• Campaign Management
• Social Media
